Small businesses are often at a disadvantage when it comes to advertising in service verticals. They simply do not have pockets deep enough to both hold off big-name brands and continually pay exorbitant click costs for high-volume, highly-competitive keywords. Depending on what service vertical you want to advertise in, you can often expect to pay...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
I’m willing to bet that you’re here reading this post for one of the following reasons: You don’t know what a custom intent audience is. You know what a custom intent audience is, but you’ve never used them. You know what they are, and you’re looking for new ways to create powerful custom intent audiences...
Data plays a vital role in how we create, optimize, and analyze our digital marketing campaigns. Data is an integral part of digital marketing that showcases campaign effectiveness, which includes audience targeting, creative and messaging, brand recognition, and more. To view the data and make our analysis, we often use either what’s offered in the...